Your assignment is to prepare and submit a paper on analysis of daktronics. The concept of advertisements and general product promotion is not something that started in recent times, many of the earliest entrepreneurs knew how to produce goods and make communicational strategies that would increase people’s awareness of their products to influence their purchase patterns.
In the United States, taverns and coffeehouses often characterized the earlier signs, here, tradesmen and other entrepreneurs would paint their shops and business infrastructure creatively with pictorials that symbolized the products they made or the services they offered (Kelsen 2010). There were names of certain entrepreneurs painted on boards and posts, however, most of these signs would only be found on the entrepreneur’s premises.
There were cases where certain events were to take place in certain places, in this case, the means of advertising and inviting people to the function was often facilitated by creatively designed and printed handbills that would announce the events (Kelsen 2010). In addition, they also came in handy when announcing business auctions, stagecoach timetables as well as traveling theater groups that moved from one place to another.
Later on, the growth of the business systems as well as economic infrastructure welcomed a new century that came along with new ways of signing and business advertising. In this new business approaches, the outdoor advertising industry achieved major milestones, it moved from the colorful and neat pictures of Phineas Taylor, who was the first to have used them while advertising his circus events, this was in the 1980s.
Later, there were huge improvements that were witnessed in the U.S highways and transport industry, the signage industry developed significantly, moving away from the old approaches of shop and business premise signage to roadside signage. This was done with new objectives of targeting the needs of travelers as well as promoting upcoming events, goods, and services among other things (Frawley 2011).
Following improvements in technology, the signs on the highways and other strategic locations were lighted, giving way for the first major segmentations to be ushered into the signage industry.
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