Write a 8 pages paper on marketing of travel service. Moreover, leisure travel grows with respect to the influence of the trends in the disposable income of the population and consumer confidence. Barriers to the industry are also an evident component of consideration. It is notable that the factor of competition is leading to affecting the entry of participants into the industry. Particularly the competitive aspect of the industry is a factor of the demand in the need for leisure and business travel, which is highly dependent on the overall economy.

Companies operating in the travel agents industry facilitate several services such including accommodations and travel agents, as well as, tour operators and other associated time-share activities (Phocuswright Report 8). The major operators in the industry to invest extensively in facilitating the services driven by the demands of the business. Consequently, the travel agency business has its fair share of challenges. Key challenges with respect to the characteristics of the service include the competitive landscape as the elemental challenge (Hayhurst & Ian 14). Notably, the competitive platform accounts for the vast and considerable challenges from the establishment that the industry is highly competitive. Further, the industry is more globalized than local, considering that most of the travel services incorporate international travel for either business or leisure. Therefore, as a company is competing locally, it has the obligation to factor the global competitive environment, which enables the company to establish a successful and competitive service with respect to consumer demands. Small operating companies in the service can specialize in a given service niche to allow them to survive the local competition. However, the challenge still limits the growth of the travel industry.

Another challenge in the service characteristics is that of the management of the products and operations. Notably, the operating guidelines allow for several components all packaged in the travel industry. For instance, services incorporated in the operations such as taking reservations or ticketing for the given customer in the various travel industries reflect accordingly as a challenge. The products in the service include all local and international reservations, such as the provision of supportive automobile conventions among other packages (Figueroa 21).&nbsp.