Write a 8 pages paper on do ads work on social networks. Many social media analysts say that even if the brand is not online, it will still be discussed there by the consumers. One popular example is about a video on YouTube by Dave Carroll about his eight-month struggle to get compensation from United Airlines for a damaged guitar. The video was viewed by 6.6 million people and it became a Public relations nightmare for the company as it reached the news on television as well.
The companies have now realized the need to change the conventional ways of pushing ads to consumers. Consumers are no more interested in seeing your ads. They would rather enjoy if they can interact with your brand.
Southwest Airlines, announced a 2-day fare sale through twitter last July instead of taking the paid-advertising route. This resulted in two days that generated the highest traffic to the airline’s website and two days which had the highest revenue in the airline industry.
While the article talks about some airlines that are actively engaging their customers on social media, there are many that think they don’t need it or do not find the time to do so.
(Unnikrishnan & Robert, 2010)
There are a lot of ways through which you can use social media to advertise your brand. Some do it subtly by adding their banner ads to their websites or blogs, some engage the users in interactive discussions on their fan pages, while some upload their ads on YouTube for consumers to watch, some post viral videos and blogs over the internet. Andrea Ahles in her article ‘In the airline industry, social media marketing takes flight’ writes that companies are starting to move beyond open social-networking sites like Facebook or Twitter and creating their own brand communities. This gives them a chance to connect with their consumers directly and they advertise freely through their website. Miyuru, a social media consultant for airlines says that it is very important for airlines to market online. The customers are online most of the time, be it from their computers or mobiles.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more