Write 14 pages with APA style on An outline marketing plan for the next year for Atlantic Quench301.

Write 14 pages with APA style on An outline marketing plan for the next year for Atlantic Quench301. The global beverage industry is dominated mostly by the fruit juice products. The soft drinks industry includes aerated drinks, carbonates, fruit juices, tea, coffee, etc. The industry is growing at a rate of more than 4 percent annually (Marketline, 2014). The growing health concerns of the consumers have lead to increased popularity of healthy fruit juices. However, the choice of fruit is market dependent, as different market has different taste preferences (marketsandmarkets, 2014).

This study is based on the marketing strategies and upcoming marketing plans of Atlantic Quench Cranberries Inc. It also includes the analysis of the competitive forces present in the industry by using porter’s five forces analysis, and the SWOT analysis of the company.

In 2013, the global soft drinks market made revenue of $ 624,363.5 million, which represents a growth by 4.2 percent from 2009 and 2013. The Asia-pacific market grew by 6.9 percent ($169,360.7 million) whereas the European market saw relatively less growth of 2.4 percent ($188,413.7 million). In 2013, the market consumption also increased by 3.9 percent to 571.9 billion litres (Marketline, 2014).

The carbonated soft drinks (CSD) industry has declined severely in U.S as the consumers are gradually giving up consuming CSDs to curb the growing epidemic of obesity across the nation. Studies have shown that the added sugar in the CSDs is responsible for the obesity among the consumers (Marketline, 2014. Wang, Bleich and Gortmaker, 2008). As a result, the consumers are switching to consumption of fruit juice drinks, as is considered as a healthier beverage which does not contain any added sugar (CBI, 2011). This change in consumption pattern has increased the sale of packaged fruit juice products. In U.K, from 2008 to 2013 the fruit juice industry has grown by 10 percent to £4.8 billion (Marketline, 2014).

Show more







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10