WEB EXERCISE 8
Support Media & Direct Marketing
Focus: Chapters 13 & 14
In this exercise you will learn more about a form of marketing communications that has recently
become highly popular among advertisers; I’m referring to Guerrilla Marketing. The following two
links will take you to a website that has an overview and some examples of guerrilla marketing.
Please read both pages carefully.
When you are done reading and looking at the examples, answer the following questions in the
submission area within this folder. Make sure you integrate information from the website and the
chapter readings into your answers. Be thorough but concise.
1. What is Guerrilla Marketing and what type of media does it use?
2. Why has Guerrilla Marketing been so successful that even big companies are incorporating it in
their advertising efforts?
3. What kind of criticism has the use of Guerrilla Marketing received?
4. The second article presents many forms of guerrilla marketing, which one seems to be the most
effective and less risky? Which one seems to be the most deceitful and potentially harmful to a
company’s image? Briefly explain why.
5. As a marketer, would you use Guerrilla Marketing for communications objectives or sales
objectives? Briefly explain why.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more