Provide a 6 pages analysis while answering the following question: The Marketing Strategy of Cadbury through the 4Ps of Marketing. Prepare this assignment according to the guidelines found in the APA 1

Provide a 6 pages analysis while answering the following question: The Marketing Strategy of Cadbury through the 4Ps of Marketing. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The company continues to grow as the global market is adopting the taste of chocolate. The younger market segment is more attuned to the taste of chocolate and thus the industry is bound to grow further in the near future.

According to McCarthy’s theory, the right mix of the 4Ps needs to be developed in order for the marketing strategy to effectively work (Kotler, Armstrong, Wong, and Saunders (2008).&nbsp.

Cadbury is a UK based confectionary company that is owned by Mondelez International Inc. and is operating in more than 50 countries with a geographical network expanding to more than 250 countries of the world. The company is known for the manufacturing of good quality chocolates with the most popular brand being Dairy Milk. The company began operations in the 1800s due to the vision and hard work of John Cadbury who began operating through a grocery store and later expanded into more stores and more varieties.

The company, during the 1960s, merged with Schweppes but later demerged and then in 2009 again merged with Kraft Foods. This again did not work and in 2010, the company began being owned by Mondelez International Inc. (Bradely, 2012).

Right now the company has a diverse product range and recently it launched a new campaign that has improved the brand value of the company further. Though manufacturing costs for the company have been increasing and the recession has impacted the company, the company still hopes for better sales in the future.

With its chocolate brands, Cadbury faces its main competition from Nestle, Mars, Throtons Plc, Lindt and Spruengli, and Ferrero within the UK market. With each new country, there is a slightly different competition. The main competitor for Cadbury remains Nestle since the product portfolio of Nestle closely matches that of Cadbury. Mars is yet another brand that is in direct competition with Cadbury and ranks as the top chocolate brand in the world.

Show more







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10