Part-4 Brand Positioning (Submission due on 11th May 2020) (maximum one A-4 size page) Identify and define a critically important target audience whom you would like to impress and influence (e.g., potential employers). 1. Based on Part-3 of your assignment, Identify your points of parity and points of differentiation. For this, you can compare yourself with others who may be interested in same target audience. 2. Define your brand essence. 3. Based on the above information, how would you position yourself from a personal brand Perspective. Draft a positioning statement for yourself.
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