Need help with my writing homework on BMW Corporate Strategy. Write a 2750 word paper answering;

Need help with my writing homework on BMW Corporate Strategy. Write a 2750 word paper answering; The Toyota mentality is also known as the continuous improvement of car production. Toyota has been acknowledged by many sectors of the United Kingdom and other European Union sectors as the benchmark in the automotive industry. Other car manufacturers are hurriedly trying to imitate the Toyota philosophy in their workplace. The other car substitutes for BMW include Volkswagen, General Motors and Ford. These car manufacturers use the same parts in their car models and car brands(Larsson & Falkemark, 2006.5).

India’s conglomerate TATA has bought the Jaguar from Ford company for one billion pounds. The Jaguar is expected to produce its new medium saloon, the XF, that was sold in Mar1 in the United Kingdom and on in April in the United States. The Jaguar had suffered a slump in sales by as much as forty-five per cent in the last month alone. This percentage of data is translated to having only seven hundred fifty-seven cars sold in January alone. The current Jaguar model is the S -type car. In fact, there had been over eight thousand orders for the XF Jaguar model around the world. Even Tony Blair tested the XF model himself. The BMW brand also suffered a decline in sales in the same January period.

There was a decline of eight per cent decrease in sales for the same month of January alone. This is translated into only two thousand five hundred sixteen cars sold for the same thirty day period. The Japanese car, Toyota, which builds cars for prospective clients in Burnaston and Derby, UK had dropped by eleven per cent to only eight thousand, four hundred eighty-seven only. The Japanese car manufacturing company, Honda, has been producing its cars in Swindon, United Kingdom. Honda has suffered the same fate of declining sales because its sales had declined by two per cent. This can be translated to actual sales of only seven thousand seven hundred units. Another Japanese car company, Nissan, has been increasing its car sales. Nissan was able to sell many of its Qashqai model introducing an increase of thirty per cent. This can be translated to four thousand six hundred sixty -six new Nissan Qashqai model (“UK Car Industry Cuts,” 2008, p. 22).

The 2006 year ended with BMW only generating 5.4 per cent of the entire car market. the Volkswagen group generated twenty per cent of the car market. The average Japanese OEMs gathered a big thirteen and fifty /100 per cent of the car market. Meanwhile, Daimler only got a smaller six and 2/10 per cent of the market. Renault had gathered eight and 6/10 per cent. Daimler is one of the major competitors of BMW. This company focuses on highly salable products in the car market segments that include mid-size, luxury and sports utility vehicles. Another strong competitor of BMW is the German car manufacturing company called Audi. Audi is a subsidiary car company called Volkswagen. Audi focuses on the very lucrative luxury and high-performance car market segment (BMW:207 company profile edition 3: Competitor analysis,2007.p.7).

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