Need an research paper on marketing fundamentals summative assessment. Needs to be 8 pages. Please no plagiarism. Politically, the UK experiences a democratic political environment with a high level of political stability. This enables the business to operate in a peaceful environment without losing its resources through unrest or any other political instability.

Economic Factors: the global economy is becoming volatile but the UK’s economy is expected to recover in 2015 and 2016 (PWC, 2015). According to Euromonitor (2014), the UK economy has shown signs of recovery, giving consumers confidence and budget constraints will no longer be a problem for consumer spending. As a restaurant targeting people with significant disposable income, the company is likely to benefit from increasing consumer spending as the economy recovers and is expected to perform well over the next twelve months.

Social factors: changing demographics, income distribution, lifestyle changes, and consumerism. A trend of consumerism is experienced in the western world currently, including the UK. Specifically, consumption is increasing in the UK. Furthermore, the UK’s population is becoming increasingly health-conscious in their eating patterns. Therefore, Nando’s should produce healthy food.

Technological Factors: New discoveries and technological developments also affect Nando’s UK. For instance, the internet, YouTube, and social media enable the company to communicate with its customers and advertise its products effectively.

Environmental factors: include operations include environmental regulations, energy problems, waste and recycling, global warming, etc. The UK Department for Environment, Food and Rural Affairs (2015) recycling states that there are 177 million tonnes of waste generated in the UK every year, causing households and businesses money. Nando’s UK is also required to comply with the UK’s laws on environmental policies.

Competitive Rivalry: Nando’s UK faces competitive rivalry from McDonald’s and KCF who are aggressively seeking market leadership at the lower-quality end, and Pizza Express and Wagamama aggressively seeking leadership at the higher quality.