I will pay for the following article Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer. The work is to be 8 pages with three to five sources, with in-text citations and a reference page. Surveying the customer base, as well as retaining information from social media, customer service reports, will all provide our company with trends of what our customers and consumers in general, are looking for in regards to communication devices (Oracle, 2012). Not only can we help our customers through this process of determining what they like in their current products, but we can also tailor design our future products to meet those needs, and thus, give our customers what they need in new options and advances from their old products.
Consumers today, use the Internet to begin research for the products that will replace what they currently have. Market research is important in determining who our customers and potential consumers are and how they interact across our various platforms. These are obtained through web analytics of the social media and electronic devices used and are particularly effective when tied with customers already part of the company’s CRM system. Knowing who our customers are, what their characteristics tell us about them, are essential to being able to provide them with what they need and want. Are they students or professors, white-collar professionals, blue-collar workers, females, or males, and do they fit certain age and salary groups? Retaining this information in a CRM system, gathered across all platforms, then allows us to do analysis to determine the profiles and characteristics of the customer base (Ferrell et al, 1999).
The following questions are important to be asked in terms of what information about our customers can be gathered in regards to answers, which also help us to move forward with a marketing strategy. .
The largest group by salary was more than $100,000 annually at 35%, with the secondary group at $75,000-$100,000 annually at 22%, and 20% for both $60,000-$75,000 and under $50,000. Only 3% declined to respond to this question. The highest age group was 36-44 with 18-34 at 25%. There were 67% with college degrees and 53% who had no children living at home.
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