I need some assistance with these assignment. marketing issues portfolio Thank you in advance for the help! BBC News earns credibility for its unbiased stand on issues and also because of its formidable commitment towards serving the pillars of journalism. Moreover, people have a considerable amount of trust in the authenticity of the news depicted on BBC (Sterling, 2009, p.183).
The topic relates to the marketing environment of Facebook with a special focus on the social, technological, and changes in the demand scenario of the consumers. Thus the social and technological environment of Facebook herein would be the main concern.
Firstly, Social Networking Sites like Facebook are defined as an internet-enabled service medium that helps connect a person with a mass number of other individuals. The person is required to create a profile through which he or she is enabled to share content and also can effectively view the level of connectivity of others (Boyd and Ellison, 2008, p.211).
Secondly, the marketing environment of a business firm is generally dominated by factors pertaining to political, economic, social, and technological paradigms. Thus the analysis of the marketing environment of the business focuses on the level of changes along with such stated parameters and thereby impacts emanating from such on the concern’s business domain (Wright, Cairns, and Goodwin, 2009, p.5-7).
Firstly it is observed that Facebook keenly focuses on emerging markets to fulfill its market expansion drives along the international sphere. The main idea behind gaining such a focus is that the emerging markets are turning out to render a large number of opportunities for businesses to expand and diversify. The availability of business opportunities in emerging or developing regions lures the business companies in terms of enhancing their profitability and market share (Meng, 2009, p.53-54). Thus Facebook herein to enhance its social networking base is found to focus on developing economies like Africa. Africa is found to be feasible by Facebook in terms of gaining on monetary revenues for which the company focuses to modify its product and service offering while tending to gain an effective entry (Lee, 2012). .
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