Hello, I am looking for someone to write an article on Context Analysis and IMC Recommendation: VOLVO MOVE. It needs to be at least 2000 words. Different techniques of marketing communication can be used by VOLVO, but selecting a communication strategy that has the right blend of clarity, large communication impact, and consistency can be a challenging task. The next half of the project will discuss the features of the product.

VOLVO MOVE is a seven-sitter MPV which has already won NCAP (New Car Assessment Programme) status according to European safety standard. Fuel consumption rate is very low for this car and applications like satellite navigation and park assist facilities are also offered along with their standard model. Moreover, the product is also priced at an affordable rate of ₤24, 995. VOLVO has also successfully positioned itself as a car that offers safety and durability to the customers.

VOLVO is perceived as a reliable and durable brand that manufactures durable cars. The company gives high value for safety and. Likewise in the process of manufacturing MOVE. the company has implemented all such measures. VOLVO has already created a group of customers who strive for safety and in the same way their new product can target the families and elderly people.

Factor like traditional design can create a negative image in the mind young people and unknowingly VOLVO is de-marketing their product for their target young customer (DAmico, “Demarketing e Turismo sostenibile”). VOLVO lacks the technology to design stylish cars which is the reason why they cannot compete with car brands like BMW, Cadillac, and Lexus in terms of style quotient.

VOLVO MOVE can change its marketing strategy by using social media marketing to fulfill the primary intention of spreading their message for test driving. VOLVO MOVE can enhance technical features along with better design. VOLVO can use their previously satisfied customer groups to generate word of mouth promotion via online social interaction.

VOLVO is not a premium car brand and rather it competes with car brands like Infinity, Lexus, and others. VOLVO MOVE has to change its marketing communication strategy constantly otherwise their competitor can copy their move.