Complete 8 pages APA formatted article: Fairtrade and Ethical Consumerism. As more ethical choices enter the consumers’ consciousness and psyche taking into consideration these matters become an important focus area for consumer research. Some argue that ethical consumers are ultimately consumers and whereas the consumers may be motivated in general to make consumption by several factors they are ultimately driven by a singular factor that is to make consumption. The following pages discuss the matter of ethical consumerism with a particular focus on Fairtrade. The main purpose of the report is to discuss the implication of the statement while people or rather consumers who buy from fair trade are symbolically performing ethical consumerism it does not make them ethical consumers.
Fairtrade is actually an organized social movement whose stated goal and objective are to help the producers in developing countries to produce goods achieving better trading conditions and sustainability. Members of the movement advocate paying higher prices to exporters as well as going in for higher social and environmental facts. The movement particularly focuses on the goods that are exported in particular from the developing countries to the developed countries but also focus on the goods that are produced and used in developing countries. The movement tries to achieve greater transparency and equity in international trading relationships. Most of the fair trade organization use the definition given by fine as a standard while defining fair trade (Solomon, Bamossy, Askegaar and Hogg, 2013). FINE which is an organization made up of four main fair trade organizations in the world defines fair trade as- A trading partnership that is based on dialogue transparency and respect and is based on greater equity in international trade (Schiffman and Kanuk, 1999). There are several international organizations which serve as fair trade certifiers. .
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